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Home > Departments > College of Performing Arts > On Line Certificate in Dance Studio Management - Level 1

Designed to provide prospective and current dance studio owners with the knowledge and skills related to managing all aspects of the business. Take your experience to the next level and improve your networking and knowledge in the field while learning the basic steps to success.

Who should apply:

  • A college student who aspires to own a dance studio, music/voice/acting school, yoga studio, cheer gym, gymnastics academy or even a karate studio.
  • A current dance studio owner who wishes to improve your skills & create a support network.
  • Anyone who is looking to learn business & production skills needed to run an arts related business.

Why you should apply:

  • Online flexibility for your work-life-school balance
  • First-Step in continued learning without the dedication to a degree
  • Earn a Rowan University credential to support your business or future business

In the Level I Dance Studio Management Certificate Program you will learn about entrepreneurship, business entities & creating a business plan, studio location and facility considerations, marketing strategies for growing your business, and record keeping and basic financial statements.  We will explore how to create or improve employee-client relationships; interactions and relationships between the dance studio owner/instructor and parents, students, and staff. Briefly explore the topic of recital preparation and production including planning, profitability and aesthetics.  Explore the topic of training a dancer, a range of physical training principles as they apply to students in a dance studio to include strategies to develop curriculum, block planning and lesson plans specifically for Dance technique courses.


The certificate is offered in 3 two-hour courses professional development and 1 one hour zoom meeting with the instructor to complete all three and earn a Rowan University Certificate in Studio Management-Level I. 

Module 1 Studio Ownership-Level I

In this section you will learn about how to establish your own studio/small business including creating a business plan, incorporation, studio location, financing, liability, taxes and record keeping.

Module  2 Growing the Business-Level I

In this section we will explore strategies for creating and executing a marketing plan, effective use of social media, client relationship building, recruiting teachers/staff, establishing code of ethics, safety and curriculum development.

Module 3 Production, Specialized Teams, Team touring & travel and community service-Level I

In this section we will explore the importance of learning how to plan and execute a successful production/showcase; create specialized teams within your studio structure including minis, junior & senior teams/companies; & create student teaching programs within your existing student base. This module will also cover the pro’s & con’s of participating in competition, touring opportunities & the importance of mission work within your business community including the NHSDA and other service based student programs.

DSM-Level I-Dates Offered/Fees:

Fee: $499

*Each course will have required Zoom Meetings all participants MUST attend. If you cannot make the zoom meetings on the specified dates, please do not register.

*Please note that the course will be offered on a first come, first serve basis and will only exist based on enrollment.  The combining of dates offered may be necessary to get all students

Refund Policy:

No refunds accepted.  If you have a family emergency please contact Melanie Stewart at to submit a request for an emergency withdraw. The emergency withdraw request requires documentation.